Sellers

Selling your home is a privilege. CENTURY 21 Wine Country has been honored to work with sellers just like you since 1996 in Sonoma.

At CENTURY 21 Wine Country, we use a comprehensive sales strategy that combines old-fashioned face-time and traditional media, with up-to-the-minute mobile and online real estate technology. Your home will be featured in its own custom single property listing website, using photos and video.

One of the most critical pieces of the home sale puzzle is setting the right price for your property. Your agent will conduct a Comparative Market Analysis (CMA) using the Multiple Listing Service (MLS) to determine the best price you can expect to receive for the least amount of time on the market, setting the right price for your house at market value.

Beware of agents who price your home higher than its comps. Houses priced too high do not sell quickly, and the longer a home is on the market, the more perceived value it loses.

Your real estate professional will also make suggestions on how to get your property sale-ready and open home ready. From there, your agent will:

• Feature your home on its own single property listing website, one of the most effective ways to provide detailed information about your home – including photos and video – to the 90% of home buyers who conduct their searches online.
• Market your home through multiple listing and advertising channels – online and via traditional means.
• Host open homes and actively seek feedback from any prospective buyers.
• Field all offers and queries about your property, and communicate these to you promptly.
• Make offers and counter-offers on your behalf.
• Negotiate with the seller’s agent or seller on your behalf.
• Review and explain real estate contracts.